Who we are
The GCC’s multi-brand fitness group
Founded in 2016, Rhone Fitness brings the world’s most respected fitness concepts to the Gulf and operates them to the standard their global brands demand. Today we run four globally recognised brands across multiple markets, and we’re building toward the region’s most complete health and wellness portfolio.
our story.
Built on the belief that the Gulf deserves the world’s best fitness.
When Khaled Jafar founded Rhone Fitness in 2016, the ambition was regional from day one: identify the world’s leading fitness concepts, secure the rights, and operate them to international standards across the GCC.
Starting with Orangetheory Fitness, the portfolio has grown to include Club Pilates, and Anytime Fitness, covering the full spectrum from premium boutique studios to accessible 24/7 clubs to youth strength and conditioning. Operations span Kuwait and Saudi Arabia today, with UAE entry in development.
FOUNDER & CHIEF EXECUTIVE · RHONE FITNESS
Khaled Jafar
Khaled founded Rhone Fitness in 2016 with a vision to bring the world’s best fitness concepts to the Gulf and operate them to the highest international standards. Under his leadership, Rhone Fitness holds exclusive franchise rights across multiple markets and has become one of the region’s most ambitious multi-brand fitness groups. The Rhone Fitness portfolio is built on careful brand selection, operational discipline, and a genuine belief that great fitness changes lives.
“Our vision is to build the GCC’s leading multi-brand health and wellness portfolio, owning the right concept in every category, from accessible to premium.“
regional operators
Built for the gulf. operated to global standards.
Rhone Fitness is headquartered in Kuwait City with operations across the GCC. Every market we enter is approached with a deep understanding of its culture, demographics, and ambitions, not as a template to be replicated, but as a community to be served.
We don’t import experiences and leave them as-is. We adapt, refine, and operate them to feel genuinely at home, wherever we are in the region.
The Rhone Fitness Brand Pillars
Community
Fitness works best when it’s shared. We build studios and clubs that become genuine gathering places, where members know each other’s names, coaches remember the details, and showing up feels like coming home.
Excellence
We operate every brand to the standard its global franchisor demands, and often beyond it. From equipment specification to coach certification to facility maintenance, the details aren’t negotiable.
Wellness
Fitness is the entry point, not the destination. We’re building a portfolio that supports how people actually live, with strength, mobility, recovery, mental clarity, longevity. Every brand we add fills a deliberate gap.
Innovation
The GCC fitness market is one of the most dynamic in the world. We move fast on new concepts, new locations, and new formats—but only when the operational foundation is ready to support them.
Integrity
We do what we say. With members, with landlords, with franchisors, with our team. Long-term partnerships are built on showing up the same way every day, and that discipline is non-negotiable.
Our footprint across the GCC.
Where we operate today, and where we’re heading next.
major expansion underway
Saudi arabia
Seven Orangetheory Fitness locations and four Club Pilates studios, with continued expansion across major cities.
major expansion underway
kuwait
Orangetheory Fitness operating since 2016. Anytime Fitness rollout in progress, with Club Pilates opening new locations and a new premium wellness concept launching soon.
opening soon
UAE
Dubai market entry in development, with a dual-concept location in the pipeline.
2026 target:
27 locations across the region
2030 ambition: a 100+ unit portfolio across the GCC.
Strategic Partner
Rhone Fitness is a Founding Shareholder of SSTCO in Saudi Arabia
About SSTCO
Sport Specialties Trading Company (SSTCO) is headquartered in Riyadh and is the official franchise operator of premium international fitness brands across the Kingdom of Saudi Arabia. SSTCO brings the same commitment to operational excellence and member experience that defines everything we do across the GCC.
Brands SSTCO run in Saudi Arabia:
• Orange Theory
• Club Pilates
Find Out More About SSTCO